India is one of the world’s fastest growing economies, with over a billion people, over 620 million of them using the internet, and 74% of those users shopping online. Start selling today and expand your business to an attractive $70 billion market segment. And for a limited time, get started with no monthly subscription fee.
Strengthen your cash flow. Protect yourself from sales fluctuations on Amazon.com and take advantage of India's holiday seasons and peak sales periods.
Leverage our state-of-the-art logistics, powerful tools, and world-class customer service to simplify international selling, so you can concentrate on expanding your business.
India's scale is extraordinary. According to DFAT Australia, by 2025, one-fifth of the world's working age population will be Indian. By 2030, there will be over 850 million internet users in India. By 2035, India's five largest cities will have economies of comparable size to middle-income countries today.
Amazon offers many language support options for managing your sales, customer service, and translations. Your products may even already be listed on Amazon.in, which will allow you to launch even faster.
Limited time offerFor a limited time, you can start selling in India without the monthly fee for a Professional seller account, only paying the associated fees for items sold in the Amazon.in store.
You can start selling in India under the MFN model (Merchant Fulfillment Network), also known as fulfillment by seller. In this model, the seller ships the orders directly from their own homes, businesses, or warehouses, contracting directly with logistic providers or fulfillment services. Read more details in the FAQ section.
The Global Trade (GT) team from Amazon India helps connect brands to a network of Indian sellers who will work with them on listing their selection in the FBA model (Fulfilled by Amazon). The GT team offers solutions to help “build” the brand through marketing and merchandising initiatives on Amazon.in.
Understand the requirements (regulations & category requirements) for selling your product in India through Amazon.in. Amazon’s third-party service providers can help you handle these requirements.
Once you register for a seller account in India, you will need to complete seller identity verification, complete the carrier onboarding step, and update your bank details.
Begin adding products in India by finding existing listings or creating new listings. To Register as an FBA seller, refer to the FAQ section below.
With the MFN (seller-fulfilled delivery) option you can start selling right away, shipping your product once a customer places an order.
Use Amazon tools like Global Sales Summary, Amazon Currency Converter, Sponsored Products, and Lightning Deals to build your business in India
You can start selling in India through the MFN (Merchant Fulfillment Network) or FBA (Fulfilled by Amazon) model. The registration process for each model is different for the India store.
To sell in India through MFN
To sell in India through FBA
What details do I need to provide to register as a seller on Amazon.in via MFN? You will need to provide the following information/documents throughout the registration process:You can sell and create listings for all your North American products and for any new products, but certain categories are restricted and require prior approval before you can start selling.
Amazon product categories include: Apparel, Automotive, Baby Products, Batteries, Beauty, Books, Consumables, Consumer Electronics (including Cameras and Video Games - Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Groceries, Home, Jewelry, Kitchen, Luggage, Mobile Phones, Movies, Musical Instruments, Office and Stationary, Personal Care Appliances, Personal Computers, Pet Supplies, Software, Shoes and Handbags, Tablets, Toys, Video Games (Consoles and Games), and Watches.